Entries by Gustavo

Trending beverages: teas, sparkling teas, and functional drinks – flavors and benefits consumers seek in 2025

The beverage market is in constant transformation, reflecting changes in consumer preferences. In 2025, people are looking for products that combine health, functionality, and innovative experiences. Among the trending categories, teas, sparkling teas, and functional drinks stand out, each offering characteristics that meet the expectations of an increasingly demanding audience. Teas maintain their relevance as […]

Powdered Natural Ingredients: The New Frontier in Baking, Confectionery, and Chocolate

The baking, confectionery, and chocolate market is undergoing a significant transformation, driven by consumers who are increasingly demanding when it comes to the quality and benefits of food. In this context, the use of powdered natural ingredients, including plant-based milks, is emerging as a growing trend, adding flavor, color, and nutritional value while meeting the […]

Guaraná Powder in Product Formulations: Trends and Market Growth

In recent years, guaraná powder has gained increasing prominence in the global market, becoming one of the preferred ingredients in various formulations for food products, beverages, and nutritional supplements. This versatile ingredient, native to the Amazon, is recognized for its energizing and antioxidant properties, making it an essential ally in meeting the growing demand for […]

The Growth of the Natural Supplements Market: Health and Wellness Through Nature

In recent years, the dietary supplements market has undergone a significant transformation, driven by a growing demand for products that promote health and wellness naturally. With consumers increasingly aware of the benefits of a healthy lifestyle, natural ingredient-based supplements have emerged as one of the leading trends in the industry. But what is behind this […]

WHO ARE THE CONSUMERS IN THE PLANT-BASED MILK MARKET?

Since 2017, the demand for plant-based dairy beverages has grown exponentially, leading to an increase in the availability of these products on the market. But who exactly are these consumers? The primary consumers include those who are lactose intolerant, vegans, and vegetarians, followed by a large portion of people who don’t fall into these categories […]

Benefits of Natural Ingredients and Supplementation

More than 30% of consumers in the international pet market already use pet supplements, while 61% of these same consumers in the UK are concerned about environmental issues when making purchases. What does this mean? It means that today’s consumers, in addition to valuing the quality of the product or service they seek, also look […]