Benefits of Natural Ingredients and Supplementation

More than 30% of consumers in the international pet market already use pet supplements, while 61% of these same consumers in the UK are concerned about environmental issues when making purchases.

What does this mean?

It means that today’s consumers, in addition to valuing the quality of the product or service they seek, also look for sustainability credentials, health benefits, and natural characteristics—and the pet market is no exception.

In research conducted in 2021, Mintel reported that in the U.S., more than 50% of consumers prefer pet food that offers digestive benefits. In Brazil, there has been a growing demand for foods that contribute to animals’ mental health, with data showing that more than 20% of consumers are interested in these topics. It’s clear that pet owners are becoming increasingly demanding when it comes to their pets’ well-being.

That’s where pet supplementation comes in!

With the best natural ingredients, supplements offer health and well-being benefits to animals, such as stress relief, immune support, and improved coat condition.

Versatile and flexible, supplements can be used in various ways to best suit the pet’s needs. In addition to treats and snacks that can be used to please pets or as positive reinforcement during training, they can also be applied as flavor enhancers in regular meals, whether in functional powder form or as water enhancers.

The key is to create healthy differentiation in pet food, making it more complete and functional for the animal’s body.