Trending beverages: teas, sparkling teas, and functional drinks – flavors and benefits consumers seek in 2025

The beverage market is in constant transformation, reflecting changes in consumer preferences. In 2025, people are looking for products that combine health, functionality, and innovative experiences. Among the trending categories, teas, sparkling teas, and functional drinks stand out, each offering characteristics that meet the expectations of an increasingly demanding audience.

Teas maintain their relevance as a natural and comforting alternative but with a touch of innovation. Ingredients like green tea with lemon and ginger are gaining popularity for their detox effects and immunity-boosting properties, while blends like hibiscus tea with red fruits are valued for their high antioxidant content. Furthermore, the functional appeal of these products is enhanced by ingredients like chamomile and lavender, ideal for relaxation, and matcha, known for improving focus and providing energy in a healthy way.

Sparkling teas, on the other hand, represent a fusion of health and indulgence, especially attractive to young and modern consumers. Kombucha with passion fruit and mint notes, offering digestive benefits, and sparkling black tea with hints of peach, providing a sophisticated taste, are among the most popular options. These products also highlight technological innovations, such as the use of natural fermentation to enhance probiotics, and the adoption of sustainable packaging aligned with the growing demand for environmentally responsible practices.

Functional drinks continue to gain space, driven by consumers’ desire for clear health benefits. Products focused on strengthening immunity and well-being, enriched with vitamin C, zinc, and blends like ginger, curcumin, and honey, are becoming frequent choices. Meanwhile, energizing alternatives with natural caffeine, such as guaraná and yerba mate, are gaining attention, often combined with adaptogens to help combat stress. As for flavors, combinations like jabuticaba with orange, rich in polyphenols, and coconut with lemon and mint, focused on hydration and freshness, are examples of innovation that appeal to demanding palates.

The market in 2025 also points to significant shifts in consumer behavior. There is a growing appreciation for experiences over material goods, with a focus on moments of happiness and stress relief. The search for gastronomic events, products that provide emotional connection, and conscious consumption practices stand out as central trends. Brands investing in sustainability, offering recyclable packaging and promoting a circular economy, are preferred by a more environmentally conscious audience. Additionally, the integration of artificial intelligence in personalizing offers allows companies to more precisely meet individual consumer preferences, transforming the shopping experience.

In this context, ready-to-drink (RTD) beverages emerge as one of the main trends, combining convenience with specific functionalities such as energy boost, hydration, and immunity strengthening. These beverages perfectly align with the modern lifestyle, offering practicality without compromising on healthy benefits.

Looking toward 2025, the food and beverage industry must be prepared to meet a rapidly evolving market, where authenticity, innovation, and sustainability are essential. Natural ingredients, differentiated flavors, and transparent communication will be the keys to gaining consumer loyalty who want more than just products—they seek experiences that connect with their values and lifestyles. For brands aspiring to relevance and competitiveness, understanding and adapting to these trends will be crucial.