The global supplement market is experiencing significant growth, driven by scientific advancements, the pursuit of holistic well-being, and increasingly discerning consumers. With an estimated annual growth rate of 4.5%, the sector is projected to surpass $180 billion by 2030, according to Mordor Intelligence. This expansion reflects a strong trend toward innovation, personalization, and environmental commitment, catering to consumers seeking unique solutions aligned with their lifestyles.

Sustainability has become a key pillar in this landscape, with transparency in formulations and production processes serving as a competitive advantage. Natural ingredients, eco-friendly packaging, and certifications such as organic, vegan, halal, and kosher are increasingly valued. According to Euromonitor, 68% of Brazilian consumers are willing to pay more for sustainable products. This trend translates into initiatives such as biodegradable packaging, reduced artificial additives, and the use of traceable raw materials like beetroot powder, guaraná, and green tea—ingredients that combine functionality, natural appeal, and environmental responsibility.

Always attuned to these trends and committed to innovation, Sylvestre Ingredientes Naturais took part in Natural Products Expo West in California, one of the world’s largest events for natural and healthy products. The experience was inspiring and reinforced our commitment to bringing new concepts and solutions to the supplement and functional ingredient market.

During the event, we introduced our latest innovation: standardized soluble acerola powder with 32% vitamin C and no carrier—an ideal ingredient for functional and health-focused applications.

In addition to our ingredients and innovations, check out the key supplement market trends we highlighted: