Supplements Are on the Rise – and Not Just for Physical Performance

A busca por estar em forma é um dos principais motivos que levam os consumidores a investir em suplementação. No entanto, essa categoria vai muito além do desenvolvimento muscular, força e resistência. A suplementação pode ser uma aliada essencial em diversos aspectos do bem-estar, incluindo energia, foco, imunidade, relaxamento e até saúde da pele.

Com rotinas cada vez mais intensas, conciliando trabalho, academia, estudos e tarefas diárias, é comum sentir-se exausto ou com dificuldades para relaxar. Por isso, além de buscar formas de manter a energia, desacelerar também se torna uma necessidade. A partir deste contexto, as indústrias tem investido em ingredientes popularmente conhecidos pela população para agregar funcionalidade para atender diferentes

La búsqueda de estar en forma es uno de los principales motivos que llevan a los consumidores a invertir en suplementación. Sin embargo, esta categoría va mucho más allá del desarrollo muscular, la fuerza y la resistencia. Los suplementos pueden ser aliados esenciales en diversos aspectos del bienestar, incluyendo energía, concentración, inmunidad, relajación e incluso salud de la piel.

Con rutinas cada vez más intensas, que combinan trabajo, ejercicio, estudios y tareas diarias, es común sentirse agotado o tener dificultades para relajarse. Por ello, además de buscar formas de mantener la energía, también se hace necesario desacelerar. En este contexto, la industria ha estado invirtiendo en ingredientes ampliamente conocidos por los consumidores para aportar funcionalidad y atender distintas necesidades y expectativas, ya sea en formatos RTD, geles o en polvo para disolver en agua.

The pursuit of fitness is one of the main reasons consumers invest in supplementation. However, this category goes far beyond muscle development, strength, and endurance. Supplements can be essential allies in various aspects of well-being, including energy, focus, immunity, relaxation, and even skin health.

With increasingly demanding routines that balance work, exercise, studies, and daily tasks, feeling exhausted or struggling to unwind has become common. That’s why, in addition to looking for ways to maintain energy, slowing down is also a necessity. In response, the industry has been investing in well-known ingredients to enhance functionality and meet diverse consumer needs and desires—whether in RTDs, gels, or powdered formats for reconstitution in water.

This functional approach to food is not new. According to an analysis by Mintel, consumers have long sought foods with functional properties as a form of medicine. Looking ahead, the trend points to a greater variety of products offering enhanced nutrition, with clear claims to capture consumer attention.

Amid this landscape, two ingredients have gained prominence in supplement formulations: green tea and guaraná. Both are well-known for their stimulating and antioxidant properties, making them excellent allies for those seeking energy and focus. Green tea, rich in catechins and L-theanine, helps boost concentration, improve mood, and support a healthy metabolism. Additionally, its thermogenic effect aids in weight management and fat burning. Meanwhile, guaraná, a natural source of caffeine, provides sustained and gradual energy, reducing mental and physical fatigue. Its high antioxidant content also supports cardiovascular health and cognitive function.

In a market increasingly tailored to individual needs, Sylvestre, in partnership with Qualinova, has developed various supplement shots designed to support women’s health and beauty, promoting benefits for skin, hair, and nails. These formulas feature powerful antioxidants derived from natural ingredients such as blackcurrant, tart cherry, and rooibos. Other solutions focus on muscle recovery and hydration, incorporating melon and coconut water. Each supplement is designed to address different needs and moments throughout the day.

 

As the market shifts toward more natural and functional solutions, incorporating ingredients like green tea and guaraná into supplements meets the growing consumer demand for products that promote holistic well-being, combining energy, health, and quality of life.